AI Response Engine

Turn Negative Reviews Into
Trust-Building Moments

Paste in any Trustpilot review — positive or negative — and get a professional, brand-appropriate response in seconds. No more staring at a blank box.

Free to use. Responses crafted for Trustpilot best practices.

Why This Matters

Businesses that respond to reviews get significantly more reviews overall — and Trustpilot factors response rate into your profile health score. Yet 73% of businesses never respond at all. That's a free competitive advantage most people ignore.

Analysing review sentiment...

Our AI is crafting the perfect response for your brand.

Ready to Write

Enter review details and click the button to generate professional responses.

The 5 Rules of a Great Trustpilot Response

1

Respond within 24 hours

Speed signals you care about customer feedback and operational efficiency.

2

Never be defensive

Even if the customer is wrong, being right in public costs you more than being gracious.

3

Always offer a resolution path

Provide a specific email address or phone number for the customer to follow up.

4

Thank them, even for the negative

It shows confidence, maturity, and a genuine desire to improve your service.

5

Keep it human

Avoid copy-paste boilerplate language that reads like a robot wrote it. Personalise every reply.

Common questions

Everything you
need to know

Managed Responses?

Want Reputaro to handle all your review responses for you — and grow your rating at the same time?

See Managed Plans
Can I use this for positive reviews too?

Yes — select 4★ or 5★ when entering the review and the tone shifts to a warm thank-you response. It helps reinforce loyalty and build a brand community.

Will Trustpilot penalise me for using AI-written responses?

No — Trustpilot has no restriction on how you write your responses. The important thing is that you respond. AI is a tool to help you be more consistent.

Should I respond to every review?

Ideally yes, especially all negative ones. For positive reviews, aim for at least 50% — it shows an active, engaged business that values its customers.

What if the negative review is fake or from a competitor?

Respond professionally anyway (other readers can't tell it's fake), then separately flag it to Trustpilot for investigation through your business dashboard.

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